To figure out EXACTLY how Fashion Nova has grown so fast that they beat out fashion’s biggest luxe names, I completely decoded their business & marketing strategy in this blog post. It means that “ There was no runway show, no interviews, no press releases, no placements in magazines, and nothing with traditional marketing campaigns or SEO tactics.” - said Richard Saghian, Founder & CEO of the fashion blockbuster.
That explains why Fashion Nova gets a huge number of website traffic: 15M monthly visits per month - much higher than these luxe names I mentioned above.įashion Nova achieves the top spot by not doing any traditional marketing like others. Brands like Gucci, Alexander McQueen, Louis Vuitton, Dolce & Gabbana, Dior, Moschino, Porsche purses, Mini Cooper purses , and Mercedes Benz ranked in the remaining top 10 spots. While your go-to budget fashion fave stands at the top of the list, timeless classic giants like Louis Vuitton, Versace, and Givenchy followed in second, third, and fourth place for search. Last year, Google released its 2018 Year in Search report, which showed that Fashion Nova is the most Googled fashion brand of 2018.
If the answer is no, this will shake you to your core… Sure, you’re surprised by these numbers, but are you really all that shocked? Partners with more than 3,000 high-profile celebrities and top Instagram influencers like Kylie Jenner, Cardi B, Khloé Kardashian, Kourtney Kardashian and Amber Rose.The value of Fashion Nova’s social media exposure is more than that of H&M and Zara combined. A tailor-made Instagram brand with over 20M total followers on three different accounts.Generated more than $400 million within just 18 months after launching their website.Fashion Nova is a MASSIVE hit in the world of fashion:
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